About Rita

Thought Sparks 



Insightful ideas, actionable suggestions, strategic thinking, innovation and more by Rita McGrath

Top 10 management thinkers in the world and ranked #1 for strategy by Thinkers50


 Ask yourself

"If someone in my organization had a great idea, would they know what to do next?"

Nice to meet you!

Hi! I’m Rita,

best-selling author of

"The End of Competitive Advantage"

sought-after speaker & professor

at Columbia Business School

More about me

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Seeing Around Corners


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The End of Competitive Advantage


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Market Busters


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Discovery Driven Growth


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Leading Strategic Growth Change

Learn how to drive new growth or how to make a change initiative successful, a live online program taught by

Rita McGrath and Columbia Business School
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