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Seeing Around Corners

 

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The End of Competitive Advantage

 

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MarketBusters

 

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Discovery Driven Growth

 

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Rita McGrath

 

Best-selling author, a sought-after advisor and speaker, and a longtime professor at Columbia Business School.

Rita is one of the world’s top experts on strategy and innovation and is consistently ranked among the top 10 management thinkers in the world, including the #1 award for strategy by Thinkers50.