About Rita

Thought Sparks with Rita McGrath and Amy Webb

Season #1 Episode #14

With everyone wondering what the future holds, especially now, it was an enormous pleasure to welcome my friend, quantitative futurist Amy Webb to a #FridayFiresideChat​.  She offered a great key to thinking about the future, namely "what would it take for X to be Y".  I brought up the Jetsons, that old 1960's era television show and Amy astonished me by recounting that the first patent for a flying car was filed in 1917!  Who knew?  And apparently the flying car has become the standard by which all progress and innovation is judged.  We spent a chunk of time talking about how organizations can become more future-ready by building distributed teams that can converse across organizational silos and share what they see happening with the 11 forces that will shape the future.  She also encourages our listeners to "stop chasing certainty" and that we should move from beginning - middle - end thinking to past - present- future thinking.  Amy also directs the Future Today Institute (https://futuretodayinstitute.com/​) on which she posts all kinds of free resources for people interested in improving their level of future proof-ness.  Have a listen - I know I learned a lot and suspect you will as well.

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